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Designing for impact

We use creativity, strategy, design and data to create brands, products and experiences around the needs of essential businesses in food production, finance and others doing good for the world

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Talk with Tom

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Tom Price

CEO & Founder

Tom Price
Ascend-lead

Creating a new, transparent digital experience for dairy farmers

Vyla partnered with Middlestate to design the interface for their mobile app Ascend, which would be a connecting force for the dairy ecosystem.

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Telling the story of Western Milling Agribusiness' big bet

Identity, strategy, website, design, photo

Telling the story of Western Milling Agribusiness' big bet
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How launching a signature brand changed the trajectory for Kruse

Brand, packaging, website, product

How launching a signature brand changed the trajectory for Kruse
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How a construction company built a digital identity that puts people first

Nothing else matters

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Creating a name and identity for a scrub brand looking to disrupt

Nothing else matters

Let's talk about us

I'm willing to bet you know very little about us. I don't blame you, we have been, for the past four years, the proverbial plumber with a leaky pipe. 

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Don't go it alone, join us!

Want to partner with or or work with us?

Let's Partner

We work with organizations seeking growth, influence, and agility to design and build the next generation of products, services, and experiences.

Let's Partner

Apply for a job

Are you looking to work with a collaborative team to solve varied and complex challenges? Join our team of designers, developers, and storytellers.

Apply for a job

Mindsets and Methods

Go Big, Be Small

The power of small — you do what needs to be done rather than overdoing it.
Go Big, Be Small

Inhale, exhale

We work in predictable 6-week cycles
Inhale, exhale

Calm, not crazy

Work should be a calm and intentional. We stay away from the battleground language of business.
Calm, not crazy

Diversity rules

We advocate for multiple perspectives when solving challenges. 
Diversity rules

Empathy

Rule No. 1 at Middlestate — always lead with empathy. 

Empathy

Optimism always

To do great things, you must believe first that it is even possible. 
Optimism always