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    A design company in beautiful
    Central California. We seek the truth
    in all we do and collaborate
    with clients to share their
    meaningful stories through design.

Design with intent

We marry journalistic curiosity and beautiful design to bring rich brand and digital stories to life.


We believe good design becomes great when you take the time to look, listen and learn from the people you are designing for. Empathy, above all else, is our north star.


We believe the best way to learn is by making something. We love prototyping and bringing life to a project as quickly as possible so we can learn as quickly as possible.


We believe the best strategies are backed by data and experience. We are relentless collectors of data who deliver projects with intent.


Made in the middle

By putting people at the forefront of everything we do we create real-life measurable value not only for our partners, but for all stakeholders and users.

Our portfolio areas

What We Do!

We balance feasiblity, viability and desireability and constantly look for the human insights that create breakthroughs. It's this balance — not a sudden light bulb — that produces the best ideas.

Branding & Design

We are an ultra-collaborative team with a passion for making things. Our holistic approach to branding & design results in truly meaningful and beautiful outcomes.

Service Design

By putting people first, we help organizations innovate for and improve their relationships with the communities they serve.

Digital Experience Design

Compelling design is not exclusive to what is visible. Our interactive solutions always involve a massive effort behind the scenes to build complex backend systems that perform reliably.

© 2018 Middlestate. All Rights Reserved