Action-oriented designers and thinkers
Middlestate uses human-centered principles to attack complex challenges, create organizational purpose and build meaningful identity for organizations and businesses that want to do good in their community.
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Design
Using human centered design methods, we work with agencies and businesses to drive clarity and innovation.
Explore
Middlestate’s collaborative innovation model helps us rapidly explore and understand the implications of emerging tech.
Engage
We facilitate large and small gatherings aimed at creating alignment, shared experiences, and sparking innovation
Educate
We work with educators, agencies and nonprofit organizations to bring human-centered design principles into the classrooms and board rooms.
Creating a new, transparent digital experience for dairy farmers
Vyla partnered with Middlestate to design the interface for their mobile app Ascend, which would be a connecting force for the dairy ecosystem.
Telling the story of Western Milling Agribusiness' big bet
Identity, strategy, website, design, photo
How launching a signature brand changed the trajectory for Kruse
Brand, packaging, website, product
How a construction company built a digital identity that puts people first
Nothing else matters
Creating a name and identity for a scrub brand looking to disrupt
Nothing else matters
