Make decisions from the middle
We believe in the connective power of solving problems from the middle. Where inclusion, collaboration and human experience unearth opportunities for real change
Action-oriented designers and thinkers
Middlestate uses human-centered principles to attack complex challenges, create organizational purpose and build meaningful identity for organizations and businesses that want to do good in their community.
WHAT WE DO
Get a pulse on your brand performnce

Design
Using human centered design methods, we work with agencies and businesses to drive clarity and innovation.

Explore
Middlestate’s collaborative innovation model helps us rapidly explore and understand the implications of emerging tech.

Engage
We facilitate large and small gatherings aimed at creating alignment, shared experiences, and sparking innovation

Educate
We work with educators, agencies and nonprofit organizations to bring human-centered design principles into the classrooms and board rooms.
OUR WORK
Recent projects completed

Telling the story of Western Milling Agribusiness' big bet
Identity, strategy, website, design, photo

How launching a signature brand changed the trajectory for Kruse
Brand, packaging, website, product

How a construction company built a digital identity that puts people first
Nothing else matters

Creating a name and identity for a scrub brand looking to disrupt
Nothing else matters
DON'T GO IT ALONE, JOIN US!
Want to partner with, or work with us?
Let's Partner
We work with organizations seeking growth, influence, and agility to design and build the next generation of products, services, and experiences.
Apply for a job
Are you looking to work with a collaborative team to solve varied and complex challenges? Join our team of designers, developers, and storytellers.
Mindsets and Methods
Go Big, Be Small
Inhale, exhale
Calm, not crazy
Diversity rules
Empathy
Rule No. 1 at Middlestate — always lead with empathy.