Ryan and Tom are both Visalia natives whose careers took them away from Central California but their love for the Valley brought them back. They've forged a strategic partnership with Netherlands-based design and strategy firm Elastik to bring world-class design, product development and strategy to the MiddleState.
Founder - Director of Design
Founder - Director of Technology
Our collaborative partners in the Netherlands
We believe good design becomes great when you take the time to look, listen and learn from the people you are designing for. Empathy, above all else, is our north star.
We believe the best way to learn is by making something. We love prototyping and bringing life to a project as quickly as possible so we can learn as quickly as possible.
We believe the best strategies are backed by data and experience. We are relentless collectors of data who deliver projects with intent.
In all of our work we balance feasiblity, viability and desireability and constantly look for the human insights that create breakthroughs. It's this work — not a sudden light bulb — that produces the best ideas.
We are ultra collaborative team with a passion for making things. Our holistic approach to branding & design results in truly meaningful and beautiful outcomes.
By putting people first, we help organizations innovate for and improve their relationships with the communities they serve.
Compelling design is not exclusive to what is visible. Our interactive solutions always involve a massive effort behind the scenes to build complex backend systems that perform reliably.
Tom and Ryan have a sincere and honest passion to make their clients successful. They allow you to take your crazy dreams and seemingly impossible ideas and turn them in to organized plans with meaningful impact. Their many years of expertise are obvious in the way they have collaborated with our Credit Union, and have fostered a deep sense of trust that we look forward to growing through many years to come.
Middlestate has worked with our teams to create and transform our brands and routinely infuses new ideas that influence the way we communicate to our customers. They are a reliable team that has become an invaluable resource for everything from product branding, package design to marketing strategy and idea creation.
Tom and Ryan have embraced our organizational aspirations and used their innovative human-centered approach to strategically develop a roadmap to our dreams. They radiate a genuine passion for the work they do and have become part of the Credit Union family. Those partnerships are rare and priceless.